AUS
Projects
TEEB X IRTHI CRAFTS COUNCIL
Course Name: Design Thinking
Year Produced: 2021
Description: Teeb is a brand we developed as a team of five for our design management cap stone course in collaboration with Irthi Crafts Council. This project aimed to preserve the heritage of the UAE's Dkhoon craft making process. Dkhoon is a scented paste which is burnt on a piece of charcoal to release its aroma. The process is an extremely complicated one and we just wanted to raise more awareness around this craft but also give people the opportunity to participate in making their own. Therefore, we developed a Dkhoon kit that makes Dkhoon making accessible to anyone. However, we also wanted to design an entire experience that presents the stories of artisans in order to cherish and praise these skills and talents. Our design research involved observations, interviews and questionnaires that allowed us to develop an archive of Dkhoon recipes and the stories behind each recipe. We also wanted to ensure the Dkhoon scents are original recipes but still appealed to the current market perfume taste.
Group Members: Fatma Nasser, Meznah Khalid, Reem Al Hosani, Alya Al Qassimi and Amna Al Suwaidi
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Personal Branding
Course name: Design Profession
Year Produced: 2020
Concept: Developing a brand that reflects my character and presents my CV and resume in a way that communicates my personal self through choice of color and design.
Result: Self branded CV, resume, envelope, business card and notepad. Presented in a modern and minimalistic style.
Project Label: Self Branding, Digital, 42"X44" 2020
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Swiss Design Posters
Course name: Visual Communication
Year Produced: 2019
Concept: Using the Swiss design rules of simplicity, I selected three different locations that have high importance in the Japanese culture to create modern Swiss posters that can be used to promote and attract tourist to these magnificent locations. Research was very crucial for me to truly understand these Japanese hotspots and communicate the essence of each effectively using Swiss design.
Result: Vibrant and sophisticated Swiss design posters of Mount Fuji, Shibuya crossing and the Pagoda worship buildings.
Project Label: Swiss Design Posters, Print, 18"X24", 2019
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Hod Hod Magazine
Course name: Visual Communication
Year produced: 2019
Concept: The topic of the magazine focused on portraying the main aspects of an average neighborhood in the UAE. The photographs included show different patterns and colors used by local architectures in the early days. Hod Hod is a traditional way of saying "Im here! can I come in?" in the UAE and is usually said before entering someones house.
Result: A sophisticated geometrical magazine layout design that intensifies the beauty of the UAE's neighborhood culture and sense of community.
Project Label: Hod Hod magazine, Print, 5.5"X8.5", 12 pages, 2019 (group project)
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Chandelier Typography
Course name: Visual Communication
Year Produced: 2018
Concept: The goal of this project was to experiment with different typography styles and understand the effect of color on feelings and emotions. I decided to work with the lyrics of the famous song Chandelier by Sia. The song has a sad tone to it and thus this explains the choice of dull colors. After experimenting with the lyrics layout design, it made sense to reflect the title of the song and create a chandelier of three different layers out of the songs lyrics.
Result: Typography poster of the chandelier song in the shape of a three layered chandelier.
Project Label: Chandlier Typography, Print, 11.7"X16.5, 2018.
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Naif Postcards
Course name: Visual Communication
Year Produced: 2018
Concept: This goal of this project is to create postcards that reflect the rich culture of Naif. Naif is one of Dubai's old retail hotspots, well known for the variety of imported fabrics that you can get your hands on. This project also showcases my photography and editing skills.
Result: Touristic postcards inspired by Naifs lifestyle and culture.
Project Label: Naif Postcards, Print, 4"X6", 2018
