Daffa Line

DAFFA LINE 

 

Daffa is a local startup, run by two creative abaya designers Hind and Fatma. Their business is taking off through their instagram page @daffa.line

 

Dafa's branding was designed and developed byfatmanasser.  The key aim was to create  a brand personality for an abaya collection that was both minimal and timeless. The logo was designed using a clean and compact arabic font. As requested arabic was to be the brands dominating language as the majority of the brands target audience speak arabic. The project included everything from selecting brand fonts, color palette, abaya brand tag and packaging. 

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Part of creating a consistent branding approch involved setting up and organizing social media accounts. This included designing instagram highlights cover and brainstorming ideas for the designers to create better content for her instagram page that spoke the same language as their brand.